Privacy Policy

Scope

This Policy applies to websites, applications, and services offered under the Alibel brand and operated by Alibel Business Suite LLC (referred to as “Alibel” or “we”), including alibel.com and related domains. Alibel Business Suite LLC is the entity responsible for this Policy and the processing of personal information described in it.

Information we collect

• Identification and contact information, such as name, email, phone number, company, and role.
• Content you send through forms, files, messages, or comments.
• Technical information such as IP address, browser, operating system, visited pages, timestamps, and session identifiers.
• Language preferences, settings, and interaction with pages or campaigns.
• Account, configuration, permission, support, billing, and audit data associated with contracted services.

Roles and Customer responsibility

For services configured for a business, the Customer normally determines the purposes and means of processing its contacts’ and end users’ data and acts as controller or responsible party. Alibel processes that data as a service provider or processor, under the Customer’s instructions and to deliver the contracted features, except where Alibel must process information for its own security, billing, fraud prevention, or legal compliance obligations.

The Customer is responsible for providing required notices, establishing a valid legal basis, retaining applicable consents or authorizations, handling data-subject requests, and complying with applicable laws and policies.

Purposes and legal bases

Depending on the relationship and applicable jurisdiction, processing may rely on performance of a contract, the Customer’s documented instructions, consent, legitimate interests, compliance with legal obligations, or another permitted basis. Consent is not the only legal basis that applies to every processing activity.

• Provide, operate, and maintain services; respond to inquiries; and provide support.
• Configure integrations, automations, and communication services; transmit information; synchronize statuses; manage preferences; and troubleshoot errors.
• Manage accounts, contracts, billing, security, auditing, fraud prevention, and operational continuity.
• Understand performance and improve content, usability, and security.
• Send relevant communications when consent, a contract, or an applicable prior relationship permits it.
• Meet legal obligations and valid requests from competent authorities.

Cookies and similar technologies

We use essential cookies for security, authentication, language preferences, and basic operation. Where applicable, we may also use privacy-conscious analytics to understand performance. Browser settings can be used to limit cookies, although some features may stop working correctly.

Data and message retention

The Customer determines and configures how long conversations, messages, attachments, and associated records processed through Alibel are retained, based on its commercial, contractual, evidentiary, tax, regulatory, and legal needs. Data may be kept for months or years when needed to document an operation, request, authorization, product delivery, service performance, claim, or legal obligation.

Alibel retains this information while the service remains active and according to the Customer’s instructions, configuration, and contracted plan, subject to technical capabilities, security measures, and applicable law. Alibel does not delete messages solely because of their age when the Customer has established a legitimate purpose for retaining them.

As controller or responsible party, the Customer must establish reasonable retention periods, handle data-subject requests, and delete or anonymize information when no legal, contractual, or commercial purpose continues to justify retention. Consent, security, billing, and audit records, as well as backups, may follow different retention cycles. When service ends, export and deletion are handled according to the contract, applicable configuration, and legal obligations.

Security

We apply reasonable technical and organizational safeguards, including encryption in transit, access controls, monitoring, and operational review. No system is infallible, so safeguards are continuously evaluated and improved.

Your rights

Depending on your jurisdiction, you may have rights to access, correct, update, object to, restrict, transfer, or delete personal information, and to withdraw consent when consent is the legal basis.

When Alibel processes information on behalf of a Customer, we may refer the request to that Customer or assist it because the Customer normally decides the purposes of processing. We may request reasonable information to verify identity and protect data before fulfilling a request.

Third-party integrations and services

Some Alibel services can connect with third-party platforms. When a Customer connects or uses the WhatsApp Business Platform through Alibel, we may process, depending on the contracted functionality, phone numbers, WhatsApp identifiers or wa_id, profile names, message content, attachments, templates and their variables, message categories, sent, delivered, read, or error statuses, timestamps, conversation identifiers, and other metadata needed to provide that integration.

We may also process evidence of opt-in, opt-out requests, communication preferences, and technical, security, support, and audit logs. Alibel does not necessarily collect every category in every service; processing depends on each Customer’s configuration and enabled features.

Sharing and international transfers

To provide the WhatsApp Business Platform integration, Alibel transmits or makes necessary information available to WhatsApp LLC, Meta Platforms, Inc., Meta Platforms Ireland Limited, and their affiliates, depending on location and the applicable service. This information may be used to transmit, deliver, and measure messages; manage templates and statuses; maintain platform security, integrity, and quality; provide support; enforce policies; and perform applicable billing.

• Service providers receive only the information needed to provide hosting, infrastructure, communication, analytics, or support.
• Information may be disclosed when required by law or a competent authority.
• Appropriate contractual and technical safeguards are used for international transfers when applicable.

Messaging preferences and responsible use

When using the WhatsApp integration, Customers must contact only people who have provided their number or identifier and given the required opt-in, honor blocking and opt-out requests, use approved templates when required, and avoid deceptive, unexpected, or spam communications.

Full payment card numbers, financial account numbers, identity documents, or other sensitive identifiers must not be requested or sent through WhatsApp. Additional restrictions may apply to health information, minors, regulated activities, and categories of goods or services prohibited by Meta or WhatsApp.

Children

Our services are not directed to children under 13 or the applicable minimum age. We do not knowingly collect their information. Contact us if you believe a child has provided information so it can be reviewed and removed.

Changes to this Policy

We may update this Policy to reflect legal, technical, or business changes. The current version and its effective date will remain available on this page.

Contact

For privacy questions or rights requests, write to privacy@alibel.com with the subject “Privacy – Rights request”. For other inquiries, use the protected contact form available at alibel.com/contact/.